Greetings! I'm Sahba — a principal product designer and design lead with close to two decades of experience shaping UX/UI systems, digital products, and future-facing interactive experiences.
My work sits at the intersection of systems thinking, product strategy, and visual craft. I design the system before I design the screen — defining the architecture that determines what information belongs where, and building the frameworks that hold a product together as it scales. I've led cross-functional teams through high-ambiguity briefs across automotive HMI, fintech, brand, and connected digital products, often turning blank-page ideas or complex requirements into clear, high-quality experiences that are ready to build.
I'm especially drawn to work that asks for clarity, structure, and taste — whether that means navigating a zero-to-one brief, establishing a product hierarchy grounded in real research, or shaping end-to-end experiences across multiple surfaces where every decision has to hold.
If you're working on something ambitious and think I could help, I'd be glad to hear from you.
Thank you!